Numerous marketers have flirted with the thought of making an attempt TikTok, but particular misconceptions have stood in the way.
For occasion, isn’t it just a platform for teenagers? Specifically, teens who lip-sync?
To enable curb the confusion, we’ve rounded up a checklist of popular TikTok myths to support you make a decision no matter whether it warrants a place on your marking roster. Let’s dive in.
6 TikTok Myths, Debunked in 2022
- TikTok’s audience is far too youthful.
- TikTok is just for lip-synching and dancing.
- If your brand name is ‘serious,’ TikTok isn’t for you.
- You require a large amount of followers to go viral.
- Simply because TikTok videos are shorter, end users are much less engaged.
- TikTok is a fad.
Myth 1: TikTok’s viewers is as well young.
Makes mistakenly suppose that TikTok is just for teens and younger grown ups. Although it in the beginning exploded in level of popularity with the Gen Z crowd, TikTok is swiftly “expanding up.” In point, 36% of TikTok end users in 2021 were between 35 and 54 a long time outdated, a 10% raise from the calendar year ahead of.
On major of that, 50% of Millennials report traveling to TikTok in the final a few months, together with 38% of Gen X-ers, according to HubSpot’s 2022 Consumers Tendencies Report. We predict these figures will carry on to increase as TikTok cements alone as a mainstream social platform.
Fantasy 2: TikTok is just for lip-synching and dancing.
Although these kinds of films surely exist on TikTok, it is only the suggestion of the iceberg. As its viewers has grown far more numerous, so far too has its information.
At present, you can discover video clips that hit almost any area of interest. For example, some of the most common TikTok types include cooking recipes, elegance tutorials, fitness routines, lifetime hacks, and even pet films. This also usually means TikTok can work for a wide variety of models across various industries.
For case in point, Ryanair, a European airline, is a admirer favourite on TikTok with nearly two million TikTok followers. DuoLingo, a language discovering app, is a further beloved with in excess of 4 million followers. Then you will find Crimson Bull, a well-known vitality drink, with almost 7 million followers. These are wildly various brand names, from different industries, that have created a balanced audience on TikTok.
Curious which brand names are profitable on TikTok? Test out this practical guide to get encouraged.
Fantasy 3: If your model is “significant,” TikTok is not for you.
TikTok has a name for staying quirky — but if your brand is on the serious aspect, will not permit this scare you absent. Instead, test approaching your brand name from a distinct angle.
For example, just take a search at Earth Cash, an NPR-backed podcast that covers complex subject areas about the economic climate. Not the most entertaining matter in the world, suitable? Nevertheless, it can be raked up just about 750,000 followers.
From gentrification to home loans, no subject matter is as well critical for Planet Dollars to deal with with a humorous spin. Will need convincing? Just take a seem at the following online video that asks, “Is free transport actually totally free?”
If you truly feel your manufacturer is way too “major” for TikTok, just take a note from Earth Funds and tactic your manufacturer — and the information you create — from a different lens. At the conclude of the working day, it truly is about sharing price and delivering it in an participating way — and which is a target pretty much any model can attain.
Fantasy 4: You want a whole lot of followers to go viral.
On TikTok, any person can go viral. Even accounts with a handful of followers can spark millions of sights on a wonderful video clip.
Its viral mother nature is a direct outcome of its algorithm. How does it work? The algorithm pinpoints users that might love your material based on their preceding view history, hashtag queries, and current area. Then, it will thrust your video to their feed. If ample people engage with it, the algorithm will share it to even extra men and women. Upcoming factor you know, you have a viral hit.
Here is an case in point: suppose you submit a movie of you climbing a mountain. The algorithm displays your online video to end users who dwell nearby, as very well as individuals who a short while ago searched for mountaineering trails on the system. It notices a large amount of persons “liking” and commenting on the movie, so it shares it to a lot more buyers.
Prolonged story shorter, if you are apprehensive you will never get any traction on TikTok, it really is beneficial to try to remember that the algorithm is on your side, enabling you to access much more folks outdoors of your immediate followers.
Fantasy 5: Because TikTok films are shorter, people are significantly less engaged.
TikTok is recognized for its quick, chunk-sized content material. On the other hand, this produces an illusion that buyers never spend significantly time on the system.
Luckily, this could not be farther from the truth of the matter. In fact, TikTok has an common consumer session of 10.85 minutes, far exceeding any other social media system. On top rated of that, customers in the U.S. open up the TikTok app 8 instances a day on typical.
Myth 6: TikTok is a trend.
Will TikTok meet the identical fate as Myspace and Tumblr? Although it is as well early to connect with, I’d argue that it isn’t going to genuinely make any difference.
For just one, limited-type online video is dominating the social media landscape. If TikTok satisfies its demise, consumers will however crave this information. The viewers may well soar to a new system, or migrate to an current a single. Both way, you even now will need to know how to create participating, snackable material — and TikTok is the top system to hone this talent.
Second, if you develop your manufacturer appropriately, no increase or slide of a one system will topple it. If you establish a powerful local community all around your manufacturer, it will come to be unshakeable. But in order to do this, you have to have to go exactly where your audience is — and, for ideal now, that could possibly be TikTok.
Back again To You
Let’s stop with one remaining fantasy: it is way too late to be a part of TikTok.
This is untrue, especially if your viewers is energetic there. Additional, its high engagement fees, stellar progress probable, and powerful algorithm can consider your electronic internet marketing to the subsequent amount. That explained, time is of the essence. Makes that set up a presence on TikTok now can remain in advance of the curve.